Saturday, August 20, 2011


EVOLUTIONMAN has once again flexed its product development muscles with the introduction of their revolutionary nail care line for men at Elements Showcase in New York. Elements focuses on exceptional skincare, fragrance, and home ambiance for both emerging and established designers, allowing beauty enthusiasts, buyers, and press to engage in dialogue with the designers themselves. EVMAN unveiled the complete collection at this two-day long show August 15th and 16th.

On the roster? Three bold shades to bring out your inner-rockstar and two protective top coats to round out the line. Whether you're scratching Pavement, a light grey lacquer with a gloss finish, looking to Stand Out with a matte metallic slate, or finding your Alter Ego in matte metallic purple, EVMAN has you covered. If you prefer to be in the nude, EVMAN has developed two protective top coats to suite your needs - Pure Bling for the gent who loves to flash a buff nail, or Pure Matte for the guy seeking protection without the shine.

Also, the nail lacquers don't just look cool, they're made to be cool. All five shades are vegan and cruelty-free - never tested on animals - and formulated without the Big 3: toluene, dibutylphalate (DBP), and formaldehyde. EVOLUTIONMAN's nail collection will be available online and at retailers nationwide in November.

1 comment:

  1. This is awesome news! Not only does it invite men to try nail polish, but it says right out in front of everyone that this is a recognized style for men now - and that's pretty cool!
    Sure, there are men who have worn nail polish before this, but those guys were waaay out in front of the curve. It looks like the curve has caught up and many more guys are going to be sporting some awesome looking nails. Whether on fingers or toes, it's going to be a refreshing new look for men.
    And what a great way to share something with your favorite gal too!