Monday, October 31, 2011

Nail Varnish Collection

We're introducing a sophisticated product that will provide men with an essential step to grooming... the MAN-icure. Men can now reap the benefits of a more resilient natural looking nail with a product that promises to strengthen weak, bitten, or brittle nails.  Not only innovative in its palette, but also in formulation, these paints are toluene, formaldehyde and dibutyl phthalate free.  Nail Varnishes are guaranteed to protect men’s nails from environmental damage, while providing a polished MAN-icure any guy is sure to love.

Pure Matte – From the nail chewer to the guy looking for a natural manicure, this nail varnish is formulated as a matte-finish nail protector for men. For the adventurous man, Pure Matte can be used to instantly transform your favorite nail paint from a glossy to matte finish when applied on top. It dries quickly, penetrating all layers of nail paint, retaining its matte finish.

Pure Bling  From the nail chewer to the guy looking for a buffed manicure, Pure Bling is a quick-drying satin-finish base or top coat that helps strengthen weak, bitten, or brittle nails. It promotes healthy nail development by building layers of protection.  This varnish is formulated to add longevity and satin shine to any nail paint when used as a top coat. Pure Bling is enriched with nail protein, contains calcium and vitamins C and E.

EVOLUTIONMAN Nail Varnishes will be available this November in select retail locations, and online at

Monday, October 24, 2011

How to Reduce Junk Mail

If you're like any of us at EVOLUTIONMAN, we dread checking our mailboxes. It's an endless pile of unsolicited paper that just ends up in the garbage can. Nearly half of the four million tons of paper junk mail is never even opened! Simply recycling our unwanted mail isn't enough to save the environment. Not only will mail keep coming from the same senders, but the toll on the environment adds up. Companies expend valuable resources such as ink, virgin paper from freshly cut trees, and energy used to produce the mailers. Additionally, the paper has to be delivered AND recycled once your hands toss it into the blue bin. Stopping the endless trail of unwanted paper mail is easy, but it does take a few moments of your time.

Stop junk mail before it starts. 
Whenever you complete a business transaction involving your mailing address - setting up a bank account, donating to a charity, or even subscribing to magazines - your information is most likely sold to a third party company. Stop junk mail before it even starts. Any online credit card or bank account has options to prevent your information from being shared. Additionally, you can "opt out" of communications from your banks and credit card companies. By opting out of American Express communications, we stopped receiving an average of 15 mailers per month. Magazines solicitations can also be stopped, but you most likely will need to email the magazine or call their subscription hotline. It is kind of satisying not to receive magazine subscription offers anymore!

Give your mailbox a makeover with DMA.
The Direct Marketing Association is an organization that helps you manage the junk mail you receive. They work with marketers (the people mailing you!) to manage their mailing lists. By filling out your information at, you will stop junk mail from these markets at your address for up to five years.

Don't be bogged down by credit card offers.
One telephone number stops credit card companies from clogging your mailbox with offers you don't want. 1-888-567-8688 or stops Equifax, Trans Union, and Experian from selling your information to credit card agencies, stopping offers for up to five years. We received about ten offers per month from various companies, now we receive none!

Adios, catalogs.
While these are tempting for bathroom reading, these are the worst for the environment to land on your doorsteps. Most catalogs have instructions for opting out printed right on the label. If there is no website, call the toll free number listed on the catalog and give them your mailing address exactly as it appears on the label. While we miss our CB2 catalog, we don't miss the other ones selling us junk we don't want or need.

Bulk mail is bothersome.
Unfortunately, writing return to sender does little for the post office, especially if it's written on bulk mail. Our business does not need to receive grocery store fliers, and we weren't sure what to do. Did you know that you could opt out of RedPlum, PennysaverUSA, and local publications by calling their toll free number or visiting their website?

Just by following a few of the simple steps above, we've made our EVMAN and personal mailboxes a little less stressful, and we only receive mail we want to. While this list may seem time-consuming and overwhelming, it isn't so bad. It takes about three minutes each day to opt out of the junk mail you receive, and, pretty soon, will take you zero minutes as junk mail comes to a halt.

Monday, October 17, 2011

Ingredient Spotlight: Tea Tree Oil

Melaleuca alternifolia, a plant native to Australia, is better known around the world as tea tree oil. Thanks to the pungent aroma, the indigenous people of northeast Australia have used this plant for hundreds of years to treat coughs, colds, and skin ailments. It wasn't until last century that the oil extract from the plant was discovered to have medicinal properties related to killing bacteria. Use of the oil as an antibiotic waned mid-century, as new drugs were developed on the market, but production has since rekindled due to an interest in the natural remedy market.

The reasons why tea tree oil has positive benefits was not discovered until much later. It is a great antiseptic because it is a monoterpene alcohol, also known as terpineol. Simply put, that means there's a lot of hydrogens, carbons, and one alcohol. The way the atoms are arranged is what makes these compounds able to penetrate bacteria and other microbes, killing them. Additionally, tea tree oil has been known to fight fungal infections like athlete's foot, staphylococcus bacterias, lice, and dandruff. Just make sure you don't ingest tea tree oil, as it is toxic and should not be taken internally.

What does this mean for you?  By selecting skin care products with tea tree oil, you can kill acne-causing bacteria on your skin. EVOLUTIONMAN's Cleanse & Shave and Wash & Buff are two facial cleansers that have tea tree oil, acting as an antiseptic on the skin. These gentle cleansers are powered with antioxidants and moisturizers to leave skin feeling clean, refreshed, and moisturized.

Monday, October 10, 2011


Born and raised in San Francisco, celebrity male groomer Chantal Moore began working in the fashion industry at a young age. "I discovered fashion early on. I wore vintage clothes, false eyelashes, and red lipstick to school. I never expected to become a makeup artist - it just turned out that I had a natural ability."

For years Ms. Moore has studied the faces of beauty icons like Marlena Dietrich, Greta Garbo, Marilyn Monroe, Brigitte Bardot, Audrey Hepburn, and Elizabeth Taylor.  Fascinated by the transformations that take place with makeup, Ms. Moore used her experience as a model to segue into the makeup artist industry. Soon she began working with celebrities like Dave Navarro, Adam Goldberg, Kellan Lutz, George Clooney, Jared Leto, and more. EVOLUTIONMAN got to speak to Ms. Moore recently about her career.

Q: You're a celebrity male groomer - what do you love most about your job?
 A: I can't think of an aspect that isn't exciting about my job. Creative collaboration with a passionate team is exciting. Connecting with other artists and developing relationships. There are always surprises when you work with celebrities. You never quite know what you are going to get.

Q: What products are you addicted to at the moment, that you use on a daily basis on your clients?
 A: Primers that instantly perfect the texture of skin.

Q: What are some of the most basic (yet really important) skincare tips you have for men?
 A: Exfoliation. It all begins with the canvas and has to be smooth and clean.

Q: Any skincare DON'Ts for men?
A: Don't make the mistake of going out without sunscreen.

Photo Couresy of
Ryan Kwanten
Q: Why do you think men are finally realizing makeup isn't just for women anymore?
-->Societal changes...the media....this is the reality television generation in which the "Average Joe" can become a reality star overnight. Everyone wants their blemishes and imperfections improved or erased, at the end of the day. Everyone is starting to get ready for their 15 minutes...

Q: Have there been any celebrities gracing the pages of magazines and looking sharp thanks to EVMAN?
A: I've used EVMAN most recently on Ryan Kwanten from True Blood.

Q: Lastly, what public figure do you think perfectly exemplifies the modern man?
A: Tom Ford comes to mind...

To get Ms. Moore's daily beauty must-haves, read more about Moisture Protect SPF 20.

EVMAN would like to thank Chantal Moore and Cloutier Remix for the interview and biography on Ms. Moore.

Monday, October 3, 2011


Facials aren't just for women or sissies. Facials are an easy way give your skin a health glow, because they utilize two important skincare steps: exfoliation and moisturizing. Resolve skin problems and brighten skin with three easy steps incorporated into your grooming routine.