Conceal & Treat Featured in August Issue of Details

Shower Shortcuts: Do or Don't?

Morning-time is hectic for anyone, whether you're a parent trying to shoo kids out the door, or get in that morning work out before heading off to work. Trying to fit in everything we want to do makes us take shortcuts on other parts of our morning routine: the shower. Some of them are DOs - like doubling your shaving cream as a facial wash - but some are DON'Ts. 

The biggest offender is using your shampoo to clean your hair, then your body. 

Both products use many of the same types of cleansing ingredients, but they are formulated a little differently. Most shampoos are cleanse a little harshly, as their goal is to strip buildup and oil from the hair. Body washes are supposed to be a little gentler on the skin. If you're, using your shampoo to clean your skin, you're actually stripping away beneficial oils, leaving dry and damaged skin. 

The verdict? Don't use shampoo to clean your body. Do use a moisturizing body wash was specifically designed for skin. 

A Smartphone App to keep you smart about the sun?

Solaveil, a leading UK supplier of active suncare ingredients, has released a new smartphone application that reminds the user to reapply sunscreen or seek shelter from the sun through their phone's alarm system. With summer in full swing, the timing couldn't be better. Our question - is the free app really worth it, or is it easier use your phone's timer?

The app uses GPS to figure out your location and corresponding temperature and UV index. Users simply enter in a few details about themselves, and Solaveil helps select an SPF and frequency of reapplication. It then tells you the level of risk you are at and how soon you will begin to burn at this UV exposure. Eventually, an alarm goes off that tells you to reapply SPF.

The application is a great reminder for you and your family to keep track of your exposure to the sun, and it gives advice about other things you can do (besides apply SPF) to keep your skin protected. And, honestly, we forgot about the timer until it reminded us - fun in the sun is always a distraction from applying more SPF. However, generally practicing sun safety all the time, not just when you're in the sun, will work just as well as the app. Like the disclaimer says on the application when you download it - in the end, the responsibility for sun protection rests with the individual. 

With that in mind, no matter the weather, wear a daily SPF like Moisture Protect SPF 20 and reapply often. Drink plenty of water, and stay out of the sun from 11am - 3pm.

Sun Protection - In Style

A friend was recently diagnosed with melanoma. The location? His scalp. It never occurred to him to wear a hat when out in the sun. We don't see our scalp, and often times, protecting it from the sun can be forgotten. Since it can be a little cumbersome (or gross) to slather our domes with sunscreen, we've come up with five options that make protecting your scalp from the sun rather stylish. 

The Fedora - this conservative, lightweight fedora from Brixton Castor pairs well with jeans and a t-shirt. Avoid topping off your three-piece suit with it, or you'll end up looking like you just walked off set of the newest Gatsby film.

The Lumber Hat - similar to the fedora, this hat by G-star has the perfect sized brim. Not too small, not too large. Keep it cool, not nerdy by adding a vest to your outfit.

The Beanie  - You can't go a day in LA without seeing someone rocking this beanie with a pair of Persol sunglasses. Not just for hipsters, this soft, slouchy cap from All Saints is the perfect headwarmer on a cool evening.

The Baseball Hat  - You can never go wrong with throwing on the ball cap of your favorite athletic team. 

Alcohols in Skincare: Good or bad?

We've all heard at one point or another to steer clear of any skincare products containing alcohol. They can dry out your skin, cause irritation, and lead to premature aging. However, not all alcohols are bad. Alcohol can exist in its pure form (ethanol), or by attaching itself to another compound. It is in the latter instance that you actually want to see the word alcohol on the back of your product listing. 

Products containing the following alcohols should be avoided. They can dry your skin out or cause long-term damage. Products containing these alcohols quickly dry the oil from the skin, so when you are initially using these products, like acne solutions, you may notice a quick improvement in your skin's condition. However, after long-term use, your skin problems will be back, and you will start to think the product is not working.

• ethanol
• ethyl alcohol
• denatured alcohol (alcohol denat.)
• methanol
• SD alcohol 

Products containing the following alcohols are good! These are called "fatty alcohols," because, in short, they are derived from fats (or lipids).

• cetearyl alcohol
• cetyl alcohol
• stearyl alcohol

Wash & Buff and Cleanse & Shave are just two EVMAN products that use cetyl alcohol, an ingredient that moisturizes skin.

However, it's also important to note that the "dose makes the poison." Where is the alcohol listed in the ingredient listing? If it's the first ingredient, it is of the highest concentration, whereas ingredients at the end of the product are typically less than 1% of the product. So, you may see a product containing benzyl alcohol as the last ingredient. This alcohol is used as a preservative in the product and is perfectly safe to use. 

Select Products Now Available at Urbanoutfitters.com

Indashio Black: Limited Edition Nail Paint

We've extended our Rebel Nail Paint collection for men and collaborated with fashion designer, stylist, and TV personality INDASHIO to create a custom color. INDASHIO Black by EVOLUTIONMAN is black in 3D.  The matte formulation is masculine and the metallic black with gold flecks continues to reinvent itself from sunrise to sunset. Like all of our nail products, INDASHIO Black by EVOLUTIONMAN is toluene, formaldehyde and dibutyl phthalate free.

A TV personality, entrepreneur, fashion designer, and stylist, INDASHIO is one of the youngest designers ever to show at New York Fashion Week. Since the 2003 launch of his self-titled collection, INDASHIO has dressed an avalanche of celebrities including Amber Rose, Aubrey O’day, Adrienne Baillon, Denise Richards, Johnny Weir, Nicky Hilton, Kim Kardashian, Christina Milian, Shontelle, Vanessa Carlton and Vivica A. FoX.

His designs and dynamic personality have been featured in fashion print and TV, including articles and segments for WWD & MTV. INDASHIO was crowned “GLAM GOD” after participating in 8 weeks as a contestant on VH1’s Glam God hosted by Vivica A. Fox. INDASHIO currently stars on LIFETIME’s 24 Hour Catwalk and continues to make his mark as an international fashion icon. His newest show "Design Genius hosted by INDASHIO" aires this summer on FashionOne.

EBONY MAGAZINE: New Year, New Man

Fats You Need To Love

"I'm going to lose ten pounds!"

"I'll be the Mayor of Easton Gym on Foursquare in no time."

"Eating just salads in January will help me shed some pounds, right?"

Sound familiar? Of course. As we finish up 2011 and head into 2012, many of us are starting to make our resolutions for the New Year. Most resolutions involve bettering our own image, whether through diet or exercise. It's important to remember though, when planning a low-fat meal regimen to only cut out the bad fats, and keep in the good. Good fats do many things for our bodies, from regulating blood sugar/insulin release and hormones to lubricating our joints, hair, and arteries. Besides, who doesn't love a good bowl of guac?

Try adding healthy fats by incorporating into your diet a few of these that we love:

• Avocado
• Coldwater Fish (wild salmon, herring)
• Eggs
• Nuts (almonds, walnuts) and nut butters (almond, cashew)
• Oils (coconut oil, extra virgin olive oil)
• Seeds (chia, flax, hemp, pumpkin, sesame, sunflower)

Rebel Nail Paints

We're introducing Rebel Nail Paints for the no-nonsense rebel inside all of us. These nail paints are perfectly formulated so men can now reap the benefits of a perfectly groomed MAN-icure. You don’t have to be in a band to rock these colors. This smart and obscure paint collection references colors already seen and introduces them in a new, revolutionary light. Not only innovative in its palette, but also in formulation, these paints are toluene, formaldehyde and dibutyl phthalate free. Rebel Nail Paints will protect your nails from environmental damage ensuring a stronger, more resilient nail.

Hit the Pavement running with this polished, concrete-looking nail paint.  Use with Pure Bling for longer lasting color, or for a dulled finish, flatten out Pavement with Pure Matte nail varnish.

It's all about rocking your Alter Ego. This matte, metallic purple paint with give you a recognizable swaggering drive. For longer lasting pleasure, follow with Pure Matte nail varnish. 

Stand Out - The new way to look at black. Metallic charcoal paint with a crude matte finish.  Use with Pure Matte nail varnish to keep you standing out longer.

  

EVOLUTIONMAN Rebel Nail Paints will be available this November in select retail locations, and online at evolution-man.com.